What made this project in Sweden special was not only the impressive industrial backdrop, but also the chance to work and shoot with real employees of the company. These authentic faces and personalities gave the images depth and reality.
Although we went into this project with a clear vision in form of a image concept, a lot of the ideas for the motifs came spontaneously on location. This allowed me to flexibly adapt to the setting and the unique atmosphere. The end result? A series of images that are not only aesthetically pleasing, but can also be used perfectly for the company's rebranding.
