Ranked second at Sony World Photography Awards 2017 and Interview at WPO

What an Amazing win!

I ranked second place at this year so-called “photography Oscars”, the Sony World Photography Awards/SWPA, WPO. How amazing is that? The humble guys over at World Photo Association asked for an Interview and here is a short excerpt:

After a career in advertising, working with many prestigious clients, Munich-born Nick Frank turned to photography to pursue his own practice. His photographs can now be found in numerous publications today, including Spiegel, Wired, Page and newspapers such as Süddeutsche Zeitung.

In the autumn of 2015 Nick Frank’s first picture book was released at Volk Verlag München. ‘Habitat - The Olympic Village in Munich’ is a tribute in pictures and text to a very special district in the Bavarian capital.

Nick is shortlisted in the Architecture category of the 2017 Sony World Photography Awards, with his image ‘Skeet Hall’. 

Tell us about your career in advertising.
How do you think this has shaped your photography?

I started to work in advertising from 1997 until I went full time as a photographer in late 2013. My first job was as a graphic designer in a small agency over here in Munich. I worked full-time and as a contractor, before becoming Creative and Design Director at an international advertising agency. 
 
A great advert has to be easy and understandable. What you essentially do in advertising is remove unwanted things/objects until the essence of what you want the viewer to see/understand becomes visible. It has to be the clear focus. This is also my approach to photography. I try to focus on the most important parts of the image while removing everything that is not important. Also having a graphics background really helps. I am quite good with shapes, forms, textures and patterns. It is my style ...

The entire Article can be found here:
https://www.worldphoto.org/blogs/28-02-17/reality-designed-us-nick-frank-2017-swpa

Enjoy the read.